ZEN-SEM

Tuesday, October 25, 2005

The Blessings of Good, Free Software

This morning it occurred to me how useful free software can be. In particular, I've found Xenu Link Sleuth to be incredibly time saving in the past few days. As any good search marketer knows, a poorly architected site structure can many times be the largest hurdle to conquer in an SEO campaign. Even the nicest looking, most comprehensive site in the world will suffer mightily if URL session IDs are present or if javascript navigation is predominantly used. Tools are needed to expedite the site evaluation process and quickly identify the culprit of a poor-performing site.

Link Sleuth very eloquently and graciously hammers a site with asynchronous requests, gathering information from thousands and ten thousands of links in a matter of minutes. Once finished, easy-to-read reports are produced that display 404 pages, orphaned pages, a sitemap and more. I've even built my own link crawler for our team to use, but I continue to go back to Link Sleuth.

As a side note, we are trying to do our part by offering ClickFraudDetective, our click fraud software, free of charge. The best things in life are free, right?

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