ZEN-SEM

Wednesday, November 16, 2005

Matt Cutts PubCon Points

Here are just a few points taken from Barry's excellent coverage of PubCon:

  • "SEO is not spam, its only when you go against guidelines, when it is spam."

  • Redirects: "We are working towards a framework where we are indexing the destination."

  • "some things in the algorithm that may be perceived as a sandbox..."

  • "Splogs are bad."

  • "Google does not have the ability to hand boost any site, or hand boost any pagerank."

  • "Matt uses ancient versions of Netscape..."

  • "...positioning text at top or bottom, is over rated."

  • "Best links are earned, not sold or traded."

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