Tuesday, November 08, 2005

The Underlying Reasons

InternetRetailer shows us some interesting statistics for why people use one engine over another. Not surprisingly, a majority of AOL, Yahoo and MSN searchers use the service because its convenient; they are already there doing other things. What is surprising, however, is the fact that 24% of MSN searchers don't know why they use MSN! Hmm...

The chart also reinforces the idea that it really doesn't matter who has the most relevant results. As I've said before, search is all about convenience. The moment you start searching the goal is to STOP SEARCHING. This is why Google was busy building GMail and Google Local when webmasters across the world were crying "just focus on your results and perfect your algorithm...blah blah blah."

Another interesting note of interest will be the release of IE7. The integrated search bar will make it easier and more convenient than ever to choose an engine and get searching. We'll see how different this chart looks next November.


  • People use MSN because it is the default SE for IE!

    I am looking forward to seeing IE7 and all it's new "bells and whistles" I am still a FireFox loyalist...thanks to Mr. Kirksey! :)

    By Blogger Matthew Shehorn, at 7:20 PM  

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