Friday, December 16, 2005

Yahoo resolves to trim down SERPs in 06

Yahoo announced last night a decision to trim down the size of its paid listings beginning January 18. Paid ads will be "automatically shortened" for the change, but advertisers are encouraged to optimize ads by bringing inportant information inside of the 70 character count. See the full announcement from YahooSarah at the SEW forums.

Yahoo says to expect an increase in click-thrus, but I'm not so sure. For many users who browse with an 800x600 resolution, sponsored listings currently make up the majority (if not all) of the real estate. Smaller sponsored listings would obviously provide more impressions for organic listings, unless Yahoo decided to increase the number of paid listings at the top of the SERPs. But surely they wouldn't...


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