ZEN-SEM

Monday, January 16, 2006

Google seeking Click-to-call patent

According to a story on ClickZ, Google is working on methods to deliver ads to audiences searching with mobile phones. The "call-on-select" functionality would initiate a phone call when selected as opposed to opening a landing page. A scoring algorithm would determine whether to offer the click-to-call link or a traditional web page link based on factors including limitations of the device, relevance, price, user preference and other parameters.

Fun stuff I say. I could have used this a month or two ago when I was out searching for a Donut shop to be open on a Holiday. I was using the Google SMS service, but had to call each store to see if they were open or closed. It would have been easier to do a web search, view the local results and click-to-call.

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