ZEN-SEM

Tuesday, March 14, 2006

Live.com presents challenge for analytics

There's been much said about http://search.live.com in the past couple of weeks, both negative and positive. As the Zunch "analytics guru", I'm not as concerned about the interface as I am about the absence of key phrases in the URL. From what I'm seeing so far, when as user clicks on a result in the SERPs, the referring URL that is passed looks just like this: http://search.live.com. There are no query string variables for tracking programs like zWebTulz to extrapolate keywords from, meaning marketers can't determine which keywords perform better than others.

Hmm...I guess this may be the one time in my life where I'm recommending dynamic URLs over static. :-)

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