ZEN-SEM

Wednesday, April 05, 2006

SEO from the Outset

I was reminded this morning how important it is to involve an SEO consultant in the very beginning stages of a website. If you're building a large website and you expect to hire an SEO once the site launches to optimize it....STOP! Spend the money upfront to have the consultant give recommendations on engineering the database, sitemap and site structure to work for you, not against you, with regards to SEO. With an optimized website structure already in place, adding the proper keywords and content in the right place is easy.

Trust me, having to reconstruct a website after it's built is no fun. And you'll be thankful when you have rankings in three months instead of nine. ;-)

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