Monday, February 27, 2006

More and More Advertisers Worried About Click Fraud

Highlights of SEMPO's December 2005 "The State of Search Engine Marketing" survey:
Of the 553 respondents-
  • 3 times as many advertisers/agencies this year said click fraud was a serious issue.
  • 16% are tracking click fraud in some fashion and believe this to be a serious problem (up 6% vs. last year).
  • 23% of advertisers were tracking click fraud and believe it to be a moderate problem
  • 33% of agencies were and believe it to be a moderate problem
  • 1/3 of advertisers and agencies aren't tracking click fraud but are worried about it
  • 1/4 of advertisers and 18% of agencies said click fraud wasn't a problem (too bad that wont say what agencies)
  • 2% of all advertisers (all in large companies) hadn't heard of click fraud
Over half of all advertisers and 41 percent of agencies said they had experienced "competitive click fraud"

Of course click fraud is more damaging and prevalent in different verticals, but make no mistake - it will happen to most PPC campaigns. As affordable as Click Fraud Detective is, there is no sensible reason not to be protecting your online advertising investments.


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