Yahoo sheds Overture brand | CNET News.com

Got an e-mail today from the Overture/Yahoo folks that the official re-branding has begun. I guess it makes sense for Yahoo to do this, even though I'm sure the folks at Goto/Overture/Yahoo are sick of their collective identity crisis. Hey, business cards are cheap, right?

Question is, will this really make a difference for anyone, or does a PPC Engine by any name still smell the same...I'll leave it to your own nose to decipher the smell. Hopefully you're smelling something good.


Yahoo sheds Overture brand CNET News.com