Monday, April 18, 2005

Yahoo sheds Overture brand | CNET News.com

Got an e-mail today from the Overture/Yahoo folks that the official re-branding has begun. I guess it makes sense for Yahoo to do this, even though I'm sure the folks at Goto/Overture/Yahoo are sick of their collective identity crisis. Hey, business cards are cheap, right?

Question is, will this really make a difference for anyone, or does a PPC Engine by any name still smell the same...I'll leave it to your own nose to decipher the smell. Hopefully you're smelling something good.

Yahoo sheds Overture brand CNET News.com


Post a Comment

<< Home