Tuesday, May 31, 2005

Pay-Per-Click Linking?

I had a client forward an email he received from a company (for all intensive purposes let’s call them Company X) wanting to place a link on his site and in return they would pay him .60 every time someone clicked on the link. Since I am not familiar with this type of link request / linking strategy, I immediately forwarded the email on to John and Tony asking if they have ever heard of this type of linking strategy and if we should recommend it to our client.

After discussing this internally (with some debate), we came to the conclusion that we wouldn’t recommend this type of linking program because it’s a way of creating artificial links for clients of Company X which in no way benefits our client’s website from a linking stand-point.

Is this the “get new backlinks quick” strategy that will replace the three-way linking strategy?


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