Factiva Launches new Reputation Managment Tool
In a former life (and former job) I helped many CEOs sleep at night knowing that the issues they cared about were being monitored closely on the Web. We used a variety of sources to gather our information, and we were able to effectively tell a CEO what the online world thought of his or her company. This type of intelligence gathering takes some insight, and quite a bit of experience with online communities in order to come back with coherent recommendations on how to deal with the cheeky bastard that is damaging your company’s reputation.
That being said, I would have LOVED to have this tool at my disposal when I was doing that. Factiva products are great, and having a reputation management program to track specific things would have been awesome. Factiva was actually one of the tools we used, but it was a bit clumsy when it came to the type of information we were looking for.
A word to the wise, however. CEOs, before you think this tool is the answer to your prayers, remember, the tool is only as good as the analysis that comes with it. You can actually do more harm than good by responding to a lone hooligan trying to do you in. Get some good advice from someone who knows how to handle online crisis and online communities. And yes, I might be available for the right price.
Press Room - Press Release 04 Auguest 2005