Tuesday, April 19, 2005

Pay-Per-Call: A New Avenue for Search Marketers

Ok, Ingenio launched a Pay-per-call service today. Contrary to what everyone has said, this is Ingenio's product. AOL is the distribution channel. We have learned that to purchase this, go through Ingenio

What does this mean? Probably too early to tell. We've used Findwhat's Pay-per-call program, and while it seems to bring quality calls, the volume is so low it's hardly worth the time to set up the program unless you are selling a very high-ticket item...Will AOL getting into the fray change this? Not sure.

Recently at Dallas/Fort Worth Search Engine Marketing Association (DFWSEM) meeting the Vice President of Pay-per-call at Findwhat gave a presentation on the benefits of the medium. It was a great presentation, but one of the points brought up is that consumers have been conditioned to click. Can that behavior be altered where they are conditioned to call? As they say, film at 11.

Pay-Per-Call: A New Avenue for Search Marketers


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