Monday, December 05, 2005

Zunchified Panel SES Chicago: Auditing Paid Listings & Click Fraud Issues

I'll be at SES Chicago and looking forward to your questions on pay per click (PPC) auditing and click fraud. The panel is Thursday, December 8th from 12:30-1:45pm.

Auditing Paid Listings & Click Fraud Issues
Did you really get that much traffic from paid listings last month or is something funny going on? Reviewing your paid traffic is an essential task any serious search engine marketer should undertake. Discover how to spot abnormalities and follow-up with search engines if you suspect a competitor or someone else is creating clicks just to drive up your costs. Also discover the proactive things paid listing providers already do to protect advertisers.


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