ZEN-SEM

Friday, September 23, 2005

Bye-Bye Butler!

Ask Jeeves or should I say Ask is 86'ing the Butler icon.

IMO...I don't see the value in doing away with an icon that is synonymous with this engine from it's inception. I like Jeeves (fat or thin Jeeves...no preference here). Could it be that Ask "bit" on a rebranding pitch from
the agencies - TBWA/Chiat/Day or Hanft Unlimited????

Here is an idea...take the money that you have budgeted to spend on your new branding initiative and put that money into improving your search technology!

1 Comments:

  • I've just spruced up my blog with relevant content and I'm looking for comments from
    bloggers with smilar interests.

    By Blogger Dom, at 11:38 AM  

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