Bye-Bye Butler!
Ask Jeeves or should I say Ask is 86'ing the Butler icon.
IMO...I don't see the value in doing away with an icon that is synonymous with this engine from it's inception. I like Jeeves (fat or thin Jeeves...no preference here). Could it be that Ask "bit" on a rebranding pitch from the agencies - TBWA/Chiat/Day or Hanft Unlimited????
Here is an idea...take the money that you have budgeted to spend on your new branding initiative and put that money into improving your search technology!
IMO...I don't see the value in doing away with an icon that is synonymous with this engine from it's inception. I like Jeeves (fat or thin Jeeves...no preference here). Could it be that Ask "bit" on a rebranding pitch from the agencies - TBWA/Chiat/Day or Hanft Unlimited????
Here is an idea...take the money that you have budgeted to spend on your new branding initiative and put that money into improving your search technology!
posted by Matthew_Shehorn at
8:48 AM
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