Update: Are Yahoo's top rankings being hijacked?
There have been some interesting changes going on in the Yahoo! SERPs.
Looking at the case examples now yields significantly different results.
Case 1 - Update
Now, a search for [texas real estate license] shows the original #1 spot is gone. That’s sites #1 ranking was replaced by a #4 and #6 ranking.
The original #1 (which had the home URL) ranking is now in the #6 position. Of special interest is that now the actual title is listed along with an actual snippet from the page (not the Yahoo! directory title and description). Also ‘index.html’ is now on the end of the green URL.
So, if memory serves, the Business.com’s feed listing might now be replaced with these two new rankings.
When clicking on the site you are now sent to two redirects on Yahoo (rds.yahoo.com and rdre1.yahoo.com vice the one redirect -rds.yahoo.com- as the others below) then over to the actual site, bypassing the Business.com set of redirects.
Case 2 - Update
Now, a search for [illinois real estate license] shows the original #1 spot is gone. In fact it’s not even in the top 100, but ranked 107th.
Wow. Was Yahoo that far off? Was the relationship between Business.com and Yahoo affecting the ranking that much?
When clicking on the site you are now sent to a redirect on Yahoo (rds.yahoo.com) then over to the actual site, bypassing the Business.com set of redirects.
Case 3 - Update
Same position (#2), however, again this time we see the actual title and snippet from the site (not the Yahoo! directory title and description). And we also now see the tracking code in the URL (www.spectraesolutions.com/?trackcode=bizcom)
When clicking on the site you are now sent to a redirect on Yahoo (rds.yahoo.com) then over to the actual site, bypassing the Business.com set of redirects.
What else is interesting to ponder is:
Is/was Business.com replacing natural (free) rankings with their feeds of advertisers on their own PPC system? If so, then some advertisers are/were paying for traffic they may have once been free. Good for Business.com. Not so good for you if you’re paying .65 cents a click to Business.com and, through Site Match (modified because of the sheer bulk of advertisers Business.com brings), Business.com is paying .10 cents, or less, for your once free listings.
Looking at the case examples now yields significantly different results.
Case 1 - Update
Now, a search for [texas real estate license] shows the original #1 spot is gone. That’s sites #1 ranking was replaced by a #4 and #6 ranking.
The original #1 (which had the home URL) ranking is now in the #6 position. Of special interest is that now the actual title is listed along with an actual snippet from the page (not the Yahoo! directory title and description). Also ‘index.html’ is now on the end of the green URL.
So, if memory serves, the Business.com’s feed listing might now be replaced with these two new rankings.
When clicking on the site you are now sent to two redirects on Yahoo (rds.yahoo.com and rdre1.yahoo.com vice the one redirect -rds.yahoo.com- as the others below) then over to the actual site, bypassing the Business.com set of redirects.
Case 2 - Update
Now, a search for [illinois real estate license] shows the original #1 spot is gone. In fact it’s not even in the top 100, but ranked 107th.
Wow. Was Yahoo that far off? Was the relationship between Business.com and Yahoo affecting the ranking that much?
When clicking on the site you are now sent to a redirect on Yahoo (rds.yahoo.com) then over to the actual site, bypassing the Business.com set of redirects.
Case 3 - Update
Same position (#2), however, again this time we see the actual title and snippet from the site (not the Yahoo! directory title and description). And we also now see the tracking code in the URL (www.spectraesolutions.com/?trackcode=bizcom)
When clicking on the site you are now sent to a redirect on Yahoo (rds.yahoo.com) then over to the actual site, bypassing the Business.com set of redirects.
What else is interesting to ponder is:
Is/was Business.com replacing natural (free) rankings with their feeds of advertisers on their own PPC system? If so, then some advertisers are/were paying for traffic they may have once been free. Good for Business.com. Not so good for you if you’re paying .65 cents a click to Business.com and, through Site Match (modified because of the sheer bulk of advertisers Business.com brings), Business.com is paying .10 cents, or less, for your once free listings.
posted by Jeff Martin at
2:22 PM
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